March 2022
A personal business venture of some colleagues, turned retaining client, Hot Heat Sneakers, LLC partnered with myself in mid-2021 to develop and create a physical retail experience and store focusing on dealing rare and collectible footwear and clothing.
Existing prior, solely as a social media and e-commerce driven venture, Hot Heat Sneakers brought an established brand and vision that needed to be adapted to physical application as well as improve it's efficacy on digital platforms. A defined color palette and refreshed logo strongly improves legibility and dramatically modernizes the look and feel of the brand while remaining recognizable.
