January 2020
The first opportunity to direct and design an entire professional project was a social media driven anti-vaping PR campaign for the Florida Department of Health. I was given almost full creative control in designing a system of printed materials such as posters, brochures, booklets, and magnets. Drawing colors and inspiration from Danger and Caution warnings and signs, I used widely familiar imagery to illustrate and frame the information. My goal was to grab the attention of young adults and immediately deliver a clear message and the final products reflect that ability.
Posters
Brochure
Booklet
Magnets/Stickers
