December 2019
One of my first big projects, as a corporate design intern was a LED billboard animation for the American Public Transportation Association's (APTA) Holiday 2019-2020 social campaign; Public Transportation Gets Us There. Their aim was to present a positive festive image toward the end of the year for passing New Yorkers and tourists, as well as to provide messaging urging viewers to consider modes of public transportation as dependable consistent choices in large urbanities as well as more suburban and rural areas. Using established brand identities, the design blends familiar design elements of public transit in a fresh exciting way.
The ad involved a billboard system with two adjacent panels on the corner of 1500 Broadway and W 43rd. It ran from late Dec 2019 to late January 2020.
